Digital Marketing Specialist CV Example
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Digital marketing is a field where everything is measurable, and that works in your CV's favour: the budget you managed, return on ad spend, and cost per acquisition. Name the platforms exactly and give the numbers precisely.
Copy-ready professional summary
Copy it, then swap the numbers and details for your own.
Digital marketing specialist with four years running performance campaigns across Google Ads and Meta. Managed a SAR 1.8M annual ad budget at 4.2× ROAS and cut cost per acquisition by 35%. Experienced in SEO, having grown organic traffic 60%.
Skills employers look for
- Google Ads and Meta Ads
- Google Analytics 4 and Tag Manager
- Search engine optimisation
- Conversion rate optimisation
- Content and email marketing
- Performance analysis and reporting
Ready-made experience bullets
Replace anything in brackets with your own details, and keep the numbers — they're what sets your CV apart.
- Managed a SAR 1.8M annual ad budget at 4.2× return on ad spend.
- Cut cost per acquisition by 35% by restructuring campaigns and audience targeting.
- Grew organic traffic 60% in 12 months through a content plan and technical SEO work.
- Built a Looker Studio reporting dashboard reviewed weekly by leadership.
Education
BSc Marketing or Business Administration — [University], with Google Ads and Analytics certifications.
ATS keywords
Include these terms exactly as written — applicant tracking systems match on literal text.
- Google Ads
- SEO
- Google Analytics
- ROAS
- conversion rate optimisation
- Meta Ads
Tips specific to this role
ROAS and CPA are the language here
Return on ad spend and cost per acquisition are two numbers every marketing manager reads first. A CV without them looks theoretical.
State the budget size
Managing SAR 1.8M is a different job from managing SAR 50K. Budget establishes your level in an employer's eyes.
The certifications are free — get them
Google Ads and Analytics certifications cost nothing and appear as requirements in many postings. There's no reason for them to be missing.